Shaping and designing a companion app for a supplement brand

In 2019, we worked with BioMinerals NV, a Belgian pharmaceutical company that is mostly successful in the US. Their core product is BioSil, a dietary supplement containing choline-stabilized orthosilicic acid (ch-OSA). It is marketed as a product that helps to promote healthy bones, hair, nails, and skin. BioSil is scientifically proven to to increase collagen production, which is important for the health and strength of bones and other connective tissues. It is also said to help improve the texture and appearance of skin, hair, and nails.

While they can easily acquire new customers, the biggest problem for BioSil is adherence, and taking the supplement as prescribed. Just like all other medications or supplements, adherence is the most important factor for it to be successful, so for BioMinerals, a critical factor for business success.

We started working on a conceptual prototype of a companion app, that would come along with the BioSil product. Customers could create a profile, whereby they would answer a couple of quick questions, and take pictures of face, hair, and nails, to closely follow-up their progress. They would also receive reminders as to when to take BioSil.