I'm a product and business designer from Belgium 🇧🇪 I'm currently leading a new digital venture at Edgard & Cooper, a European pet-food scale-pup. In my role as intrapreneur, I'm shaping the company's first digital product with two focal points: creating value for customers and figuring out a sustainably profitable model.

Before joining Edgard & Cooper, I briefly worked at Accenture, but gained most my experience at Bothrs, a young and thriving digital product studio based in the beautiful medieval city of Ghent. I was the company's first employee, and have been luck to have been part of their astonishing growth from 4 to near 30 employees in 2 years time. As I was one of the first to join, I wore many hats: product strategist, product designer, workshop facilitator, guest lecturer, and mostly; sounding board for the two co-founders. It's been an amazing journey where I learned a lot, and where I had the opportunity to grow into the role of product strategist and sprint lead, serving lovely clients in various industries.

I joined Bothrs right after graduating from the Belgian Advertising School, a one-year postgraduate I followed after obtaining my Master's degree in communication and media studies from the University of Leuven, in Belgium.

For more information about me or my work, please reach out to me at dries.vaesen1@gmail.com.